Experiental Marketing and flashmobs Creating surprise and delight, professionally. Pepsi Halftime Melissa worked with FlavorPill to create 6 Pop Up Pepsi Halftime flashmobs in 3 cities in 3 days. Jan 21: NYC; Jan 22: San Fransisco; Jan 23 San Diego. Santa Peeps Kinesis Project was approached to create a flashmob of hopping Santas… of course we said YES.Melissa and Madeline spent the day walking all of Midtown with perfectly cast dancing santas!A fun, sweet, hopping time was had by all and the Peeps were a hit.