Experiental Marketing and flashmobs
Creating surprise and delight, professionally.
Melissa worked with FlavorPill to create 6 Pop Up Pepsi Halftime flashmobs in 3 cities in 3 days.
Jan 21: NYC; Jan 22: San Fransisco; Jan 23 San Diego.
“Flavorpill initially hired Kinesis Project to choreograph dancers for our production of Pepsi’s Hyped for Halftime pop-up flash mobs. [Artistic Director] Melissa Riker went above and beyond this initial scope of work ... she cast dancers and hype men, sourced rehearsal spaces, hired directors, and cast hundreds of extras — all while thinking on her feet during ever-changing production schedules and responding to client requests for particular branded moments. Melissa is a skilled flash mob choreographer with a very special combination of artistry, production savvy, and marketing and business acumen.”
- Danielle Brock, Flavorpill Media
Kinesis Project was approached to create a flashmob of hopping Santas... of course we said YES.
Melissa and Madeline spent the day walking all of Midtown with perfectly cast dancing santas!
A fun, sweet, hopping time was had by all and the Peeps were a hit.